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This Privacy Policy (“Privacy Policy”) is provided by Aridus Wine Company, LLC, an Arizona limited liability company (“us,” “we” or “our”) in order to ensure the confidence of visitors and customers (“you” or “your”) of and to our Web site (the “Site”) and to establish certain terms and conditions of your use of the Site. The following Privacy Policy is designed to help you understand how we collect, use, and protect your information.

1. Types of Information Collected

a. Traffic Data Collected. We may track and collect information when you visit our Site, including, without limitation, your: (i) IP address; (ii) domain server; (iii) type of computer; and (iv) type of web browser (collectively, “Traffic Data”). Traffic Data is anonymous information that does not personally identify you, but is helpful for marketing purposes or for improving your experience on the Site. We may use “cookies” to customize content specific to your interests or for other purposes.

b. Personal Information Collected. We may collect personally identifiable information (“Personal Information”) such as your name, address, telephone number, date of birth, e-mail address and credit/debit card number from you when you join our mailing lists or newsletters, register for any of our programs or events, place an order, or contact us for other similar business purposes. We may also request additional information from you. We may use such Personal Information to process your registration requests, purchase orders and promotions entries, communicate with you, administer assistance to you when requested, and as required by applicable laws, rules or regulations, or the Terms of Use applicable to this Website. From time to time, we and our affiliates may use your Personal Information to notify you of changes to the Website, new wines and releases, special offers, and events we think you will find valuable or of interest. We may share your Personal Information with third parties (i) to further the purpose for which you provided such information to us, for example, in order to process a purchase order; or (ii) if we believe that the law requires us to do, or to protect our own property or the property of our affiliates. If you do not want to provide us with your Personal Information, you may still access the Website but certain areas may not be accessible to you. If you choose to submit content to any public area of the Website, your content will be considered “public” and will not be subject to the privacy protections set forth herein or any applicable law, rule or regulation. We encourage you to exercise caution when making decisions about what information you disclose in such public areas. Furthermore, except as otherwise described in this Privacy Policy, any content you post to a public area of the Website may be used by us for any purpose.

2. Your Privacy Rights

If you do not want to receive email or other communications from us in the future or if you wish us to remove any of your Personal Information from our system, please send an email to us at the address below requesting to be removed. You will also have the option of clicking on a link included in email correspondence you receive from us in order to remove yourself from our mailing list.

Email Contact:

Please note that there might be a brief delay between when you submit your request to “opt-out” and when it is processed and reflected in our systems; accordingly you may continue to receive communications from us for a limited time after you unsubscribe. We appreciate your patience.

3. Confidentiality and Security of Personal Information

Except as otherwise provided in this Privacy Policy, we will keep your Personal Information private and will not share it with unauthorized third parties, unless such disclosure is necessary to: (a) comply with a court order or applicable law; (b) protect our rights or property; or (c) enforce or comply with the terms and conditions of any agreement to which we are bound.

4. Other Limits to Your Privacy

The Site contains links to other Web sites. We are not responsible for the privacy practices or the content of such Web sites. We may make chat rooms, forums, message boards, and news groups available to you. Please understand that any information that is disclosed in these areas becomes public information. We have no control over its use and you should exercise caution when deciding to disclose your Personal Information.

5. Not Directed to Persons Under the Legal Drinking Age

This Website is not intended for, and we have no intention of collecting Personal Information from, persons under the age of 21. If a person under the age of 21 has provided us with Personal Information, we will use all reasonable efforts to delete such information from our database. If you are under the age of 21, you are not authorized to access or submit any content or information to this Website.

6. Governing Law

This Privacy Policy and our legal obligations hereunder are subject to the laws of the State of Arizona, United States of America, regardless of your location. You hereby consent to the exclusive jurisdiction of and venue in the federal and state courts located in Maricopa County, Arizona, United States of America in all disputes arising out of or relating to the Website.

7. Terms of Use

Your use of this Website is governed by, and subject to, the legal notices and disclaimers in our Terms of Use and is subject at all times to all such legal notices and disclaimers. Furthermore, your use and access of the Website constitutes your agreement to be bound by the provisions contained in the Terms of Use and in this Privacy Policy.

8. Updates and Changes to Privacy Policy

We reserve the right, at any time and without prior notice, to add to, change, update or modify this Privacy Policy, simply by posting such change, update or modification on the Site. Any such change, update or modification will be effective immediately upon posting on the Site.